The market space is crowded.
Every entrepreneur hopes to maximise profits but only those that differentiate themselves from others can effectively compete for the limited resources in the hands of the consumers.
Your brand is what makes you unique. That name or niche by which you are identified. It gives you the business personality and announces you to the world. Branding is a technique used by businesses to create a desired image for a product or company in the minds of consumers. It could take the form of a logo, slogan or a story.
To create a distinct brand for your small or medium enterprise you need to;
- Know your audience.
- Know yourself.
- Communicate effectively.
- Design to impress.
- Be consistent.
Knowing your audience requires developing a relationship with your customers. Your brand must not be just a logo. It should tailor itself to the need of the customers. Create a niche that shows you know what they want and how they feel.
The passion and purpose behind your company, the values you offer and what you aim to achieve is your story and your driving force. You must let these ideas reflect in your everyday business. Knowing yourself and purpose might not be so easy to identify. A mission statement summarizes this and keeps it at the forefront of your mind.
An effective communication should be clear. Show authority and follow through with responsibility. Treat all with equal respect and honesty. This creates relationship, a sense of trust and dependability among customers. It opens the business up for referrals.
A logo must create a lasting first impression with a powerful design that is easy to memorize. A freelance graphic designer can come in handy. A well designed logo will harness all aspects of your business in one symbol. A touch of Elegance and style in every aspect of your business will leave people in no doubt of your professionalism.
Be sure to show up everyday. consistency is key to success. A level of diligence and maturity is required. Show up on social media. Identify the sites that work best for you. Do those things that stand you out again and again!
Written By Clara.