A whopping 3.2 billion people, or 42% of the world’s population, uses social media. On average, people spend over two hours of their day messaging and surfing social media networks.
A social media marketing strategy doesn’t have to be overly complicated.
A sound effective strategy involves these four steps:
1. Determine which social media channels to use .
The first step is to figure out where your target audience is spending their time. A particular social network may be all the rage, but if your particular target audience isn’t using it, your efforts will be in vain.
2. Promote your channels.
There are many methods you can use to promote your channels and make sure they reach a wide, relevant audience. However, the method you choose should be actionable, and it should resonate with your audience.
3. Create a loyal fanbase.
Creating a loyal fanbase takes time, but the rewards are more than worth it. Imagine a team of social media marketers spreading the news about your business for free. That’s essentially what your fanbase will do for you.
4. Measure results with relevant metrics.
Without some method of measuring your results, you won’t have a good way to know if your efforts are paying off. Social media, however, has plenty of metrics you can use to track your success.
Hope these tips helped.