Jason Njoku, the CEO of iROKOtv who will turn 39 this week, shared some hard but bitter truths about starting a business as he reminisced on his life.
He took a trip down memory lane of when he was just on the start up for his business revealing that he started this decade ago, working so hard, and alone, that he hardly ever left his small office and barely made enough profit per month.
He went on to tell followers that when starting something new. “no one cares about your idea.”
Sharing a photo of himself taken in 2010 in his old office, he wrote: “12/02/2010 – for 13mths I sat in this room alone. No team no nothing. I left the apartment maybe once a week. My earnings were ~$100/month building the first Iroko product – NollywoodLove. My friends were scared about my unhealthy obsession with ‘making it’. Was it worth it?”
He added: “Its my 39th birthday this week. I’m taking some serious trips down memory lane. People will tell me to be humble and not enjoy life. Nah. I walked through walls. Fully optimised for happiness. It that offends you. So be it.”
He concluded: “No one cares about your idea. Your mum supports you because she is your mum. But she doesn’t really care about your startup. If you are the lucky minority to have a partner whilst starting, then s/he doesn’t really care too. I wrote this almost 7 years ago.”